Le Labo has been shaking up the perfume industry for over a decade, creating fragrances using carefully chosen ingredients and pinning its focuses on craftsmanship rather than the traditional idea of ‘luxury’. Part of the brand’s unique approach is its collection of ‘City Exclusives’ that are inspired by, made for, and only sold in, certain cities around the world.
You won’t find these fragrances online or from other retailers. If you want to get your hands on Vanille 44, you’ll have to make a trip to Paris and visit a Le Labo boutique, or if you’ve heard great things about Baie Rose 26, the only place you’ll be able to buy a bottle is Chicago.
But once a year, the brand throws open its global doors and allows each City Exclusive to be sold online and in every Le Labo store around the world. Throughout September (and September only), you’ll be able to buy one of these unique scents wherever you are, including a new fragrance, CITRON 28, that has been added to the line-up.
CITRON 28 is a dedication to the city of Seoul, the capital of a country that has in recent years drawn widespread attention from around the world for its burgeoning cultural film and music scene. As namesake suggests, lemony freshness forms the bases of this scent, mixed in with a hint of jasmine and ginger, and structured with cedar and musks. The fragrance is a perfect metaphor for its host city’s continuous progression and modernisation that’s intertwined with deep-rooted traditions.
Whilst travelling to Seoul right now to sample CITRON 28 or to the home-city of your favourite City Exclusive fragrance for a top-up might be a little tricky this year, there is still time to do this at your local Le Labo store. Le Labo City Exclusives are available online and in-store at Le Labo boutiques from 1–30 September.